Goodwill in Business Valuation: What It Means for Sellers
Goodwill in Business Valuation: What It Means for Sellers Quick Answer Goodwill is the premium amount a buyer pays above the fair market value of your tangible assets and liabilities, typically driven by your reputation, customer relationships, and brand strength. For sellers, recognizing and documenting goodwill early strengthens negotiating leverage and protects your tax outcome, […]