Firm at a glance
TSG Consumer Partners is a platform private equity firm headquartered in New York, NY, with approximately $14 billion in assets under management [S1]. The firm maintains additional offices in London, Larkspur, CA, Stamford, CT, and Summerlin, NV [S1].
What they buy
Based on publicly disclosed transactions, TSG Consumer Partners focuses on consumer-facing businesses across multiple categories [S2]. Recent acquisitions span beauty and personal care brands, health and wellness concepts, food and beverage companies, and restaurant platforms [S2]. The firm appears to target established consumer brands with recognizable market presence, as evidenced by investments in both direct-to-consumer and brick-and-mortar retail formats [S2].
Portfolio
While a comprehensive portfolio list was not available in public sources as of January 2025, recent transaction activity demonstrates sector concentration in consumer categories. The firm has not published a complete current holdings roster on its website [S1].
Recent activity (last 24 months)
* **November 2025**: Acquired Pura Vida Miami [S2]
* **October 2025**: Exited Joe Hudson’s Collision Center [S2]
* **July 2025**: Acquired PHLUR, a fragrance brand [S2]
* **June 2025**: Acquired DUDE Wipes, a personal care products company [S2]
* **May 2025**: Acquired EōS Fitness, a gym chain [S2]
* **July 2024**: Acquired Summer Fridays, a skincare brand [S2]
How this firm fits a seller
TSG Consumer Partners appears positioned for owner-operators in consumer product and service categories seeking a buyer with sector-specific experience [S2]. The firm’s transaction history suggests comfort with both product brands and location-based service concepts [S2]. The October 2025 exit of Joe Hudson’s Collision Center indicates the firm actively manages portfolio turnover and pursues liquidity events for mature holdings [S2]. Sellers in beauty, wellness, food service, or consumer packaged goods may find alignment with the firm’s demonstrated investment pattern [S2].
Sources
[S1] https://tsgconsumer.com (as of 2025-01-15)
[S2] https://tsgconsumer.com/news (as of 2025-01-15)
Frequently asked questions
Does TSG Consumer Partners buy beauty and personal care businesses?
Yes, per publicly reported transactions. The firm acquired PHLUR in July 2025, Summer Fridays in July 2024, and DUDE Wipes in June 2025, all of which operate in beauty or personal care categories [S2]. This pattern suggests ongoing interest in branded consumer products within these sectors.
What companies has TSG Consumer Partners acquired recently?
Recent acquisitions include EōS Fitness in May 2025, DUDE Wipes in June 2025, and PHLUR in July 2025 [S2]. The firm also acquired Summer Fridays in July 2024 and Pura Vida Miami in November 2025 [S2].
Where is TSG Consumer Partners based and how big is the firm?
The firm is headquartered in New York, NY, with additional offices in London, Larkspur, CA, Stamford, CT, and Summerlin, NV [S1]. TSG Consumer Partners reports approximately $14 billion in assets under management as of January 2025 [S1].
Is TSG Consumer Partners still actively acquiring?
Yes, based on transaction frequency. The firm completed its most recent acquisition of Pura Vida Miami in November 2025 and has closed five acquisitions in the trailing 18 months through that date [S2]. This cadence suggests continued active deal sourcing and execution.
This profile is maintained by CT Acquisitions as an independent third-party reference. CT Acquisitions is not affiliated with, endorsed by, or a representative of the firm profiled. All facts sourced from publicly available materials as of the dates cited.