Firm at a glance
Princeton Equity Group is a platform private equity firm headquartered in Princeton, NJ, with an additional office in Dallas, TX, per its website [S1].
What they buy
Princeton Equity Group demonstrates a concentrated focus on franchise businesses, particularly in the fitness and wellness sectors [S1][S2]. The firm’s portfolio reflects a pattern of acquiring established franchise brands with multi-unit footprints, spanning categories from fitness studios and training concepts to service-based franchisors in automotive and industrial repair [S1][S2]. Recent acquisitions suggest the firm targets franchise systems with proven unit economics and expansion potential across consumer-facing and B2B service categories [S2].
Portfolio
Fitness and wellness franchisors
Princeton Equity Group’s portfolio includes Barry’s (acquired January 2025), Amped Fitness (acquired January 2026), D1 Training, Ellie, and Stretch Zone [S1][S2]. KidStrong, a children’s fitness and development franchisor, was acquired in March 2026 [S2].
Service franchisors
The firm owns Pirtek, a hydraulic hose repair franchisor acquired in October 2023, Strickland Brothers in the quick-lube sector, and Five Star Franchising [S1][S2].
Recent activity (last 24 months)
* March 24, 2026: Acquired KidStrong [S2]
* January 13, 2026: Acquired Amped Fitness [S2]
* July 7, 2025: Exited IFPG [S2]
* January 14, 2025: Acquired Barry’s [S2]
How this firm fits a seller
Princeton Equity Group appears positioned for franchise owners and founders seeking a buyer with demonstrated sector expertise in multi-unit concepts [S1][S2]. The firm’s transaction history shows a willingness to acquire both emerging and mature franchise brands, with three fitness-related acquisitions in a 13-month span suggesting active deployment in that vertical [S2]. The July 2025 exit of IFPG indicates the firm does complete realizations, providing some visibility into hold period expectations for franchise platform investments [S2]. Sellers in the fitness franchise, wellness services, or B2B service franchise sectors may find alignment with the firm’s observed investment pattern [S1][S2].
Sources
[S1] https://princetonequity.com (as of 2026-01-13)
[S2] https://princetonequity.com/news/ (as of 2026-01-13)
Frequently asked questions
Does Princeton Equity Group buy fitness businesses?
Yes, fitness franchisors represent a core focus area for Princeton Equity Group based on publicly disclosed portfolio holdings [S1][S2]. The firm acquired Barry’s in January 2025, Amped Fitness in January 2026, and holds D1 Training and Ellie among its current investments [S1][S2].
What companies has Princeton Equity Group acquired recently?
Princeton Equity Group’s most recent acquisitions include KidStrong in March 2026, Amped Fitness in January 2026, and Barry’s in January 2025, per the firm’s news disclosures [S2]. All three transactions occurred within a 14-month window.
Where is Princeton Equity Group based and how big is the firm?
Princeton Equity Group maintains offices in Princeton, NJ and Dallas, TX, according to its website [S1]. Fund size and assets under management were not publicly disclosed in materials reviewed as of January 2026.
Is Princeton Equity Group still actively acquiring?
Yes, Princeton Equity Group appears actively acquiring based on two platform acquisitions completed in the first quarter of 2026 (KidStrong in March and Amped Fitness in January) [S2]. The firm completed four disclosed transactions in the 24 months ending March 2026, including three acquisitions and one exit [S2].
This profile is maintained by CT Acquisitions as an independent third-party reference. CT Acquisitions is not affiliated with, endorsed by, or a representative of the firm profiled. All facts sourced from publicly available materials as of the dates cited.