Firm at a glance
Mayfair Equity Partners is a platform private equity firm founded in 2014, per its own website [S1]. The firm reports approximately £2 billion in assets under management as of July 2026 [S1].
What they buy
Based on publicly disclosed transactions, Mayfair Equity Partners appears to pursue platform investments across consumer-facing and business services sectors. Recent acquisitions include food manufacturing businesses in Ireland and a digital media company in the United Kingdom [S3][S4]. The firm’s transaction history suggests a focus on established businesses in fragmented markets where operational improvements and buy-and-build strategies may create value.
Portfolio
Public sources do not provide a comprehensive current portfolio list as of July 2026. Known investments based on recent transaction activity include:
**Food Manufacturing**
Pat the Baker and Irish Pride, acquired January 2025 [S3]
**Media and Marketing**
i-media, acquired September 2024 [S4]
The firm exited its investment in the OVO retail energy business in May 2026 [S2].
Recent activity (last 24 months)
* **May 2026**: Exit of OVO retail energy business [S2]
* **February 2025**: Closed latest fund at approximately £500 million [S5]
* **January 2025**: Acquired Pat the Baker and Irish Pride, Irish bakery businesses [S3]
* **September 2024**: Acquired i-media, a digital marketing services company [S4]
How this firm fits a seller
Mayfair Equity Partners may suit owner-operators of mid-market businesses seeking a platform investor with experience in consumer and business services sectors. The firm’s recent fund close in early 2025 suggests active deployment capital [S5]. For sellers in food manufacturing or marketing services, the firm’s recent transaction history demonstrates sector familiarity. The May 2026 exit of the OVO retail energy business indicates the firm actively realizes investments, which may be relevant for management teams evaluating rollover equity opportunities [S2].
Sources
[S1] https://www.mayfairequity.com (as of 2026-07-16)
[S2] https://www.mayfairequity.com/news/ (as of 2026-05-11)
[S3] https://www.just-food.com/news/uk-investor-mayfair-snaps-up-irelands-pat-the-baker-irish-pride/ (as of 2025-01-09)
[S4] https://www.macfarlanes.com/insights/102l31g/macfarlanes-advises-mayfair-equity-partners-on-investment-in-i-media (as of 2024-09)
[S5] https://www.fnlondon.com/articles/mayfair-moves-down-in-fund-size-with-500m-close-bd09ac84 (as of 2025-02-05)
Frequently asked questions
Does Mayfair Equity Partners buy food manufacturing businesses?
Yes, based on public transaction records. In January 2025, the firm acquired Pat the Baker and Irish Pride, two Irish bakery businesses [S3]. This suggests the firm considers food manufacturing platforms within its investment mandate, particularly in the consumer goods sector.
What companies has Mayfair Equity Partners acquired recently?
Recent acquisitions include i-media, a digital marketing services company acquired in September 2024, and Pat the Baker along with Irish Pride, Irish bakery businesses acquired in January 2025 [S3][S4]. The firm also completed an exit of the OVO retail energy business in May 2026 [S2].
Where is Mayfair Equity Partners based and how big is the firm?
The firm reports approximately £2 billion in assets under management as of July 2026 [S1]. Specific office locations were not disclosed in publicly available sources reviewed. The firm closed its most recent fund at approximately £500 million in February 2025 [S5].
Is Mayfair Equity Partners still actively acquiring?
Yes, the firm appears actively acquiring. Its most recent disclosed acquisition occurred in January 2025 with the purchase of Pat the Baker and Irish Pride [S3]. The firm closed a new fund in February 2025, suggesting ongoing deployment activity [S5].
This profile is maintained by CT Acquisitions as an independent third-party reference. CT Acquisitions is not affiliated with, endorsed by, or a representative of the firm profiled. All facts sourced from publicly available materials as of the dates cited.