Free owner’s guide
Know what buyers pay for before you sell
How buyers price a business, the terms that shrink what you keep, and a scorecard to rate yours. Read it on your own time.
- Score your business on the 9 factors that set your multiple
- See why two offers with the same headline can pay very different cash at closing
- Spot the letter-of-intent terms where owners lose money after signing
What Buyers Pay For
28 pages, 2026 edition. Sent straight to your inbox.
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Inside the guide
Fifteen short chapters, written for owners, not bankers
- Know what you want before you talk price
- Who buys businesses like yours
- The price formula every buyer uses
- The earnings buyers start from, and the add-backs that count
- The nine things that set your multiple, with a scorecard
- The offer is not the price: cash, notes, earnouts and rollover
- The letter of intent: where sellers win or lose
- Confidentiality and keeping your team
- How a sale works, step by step
- Choosing who represents you
- 10 mistakes that cost owners money
- Your readiness timeline
- Pre-sale document checklist
- Glossary in plain English
- Questions owners ask us most
Written for owners of established, founder-owned businesses
Whether you plan to sell next year, in five years or not at all, the guide shows how buyers will look at what you have built.