Firm at a glance
Permanent Equity is a platform private equity firm headquartered in Columbia, MO, per its own website [S1]. The firm operates 30-year funds, an unusually long hold period structure for private equity [S1].
What they buy
Permanent Equity’s portfolio reflects a sector-agnostic approach spanning manufacturing, consumer products, and specialized services [S2]. The firm’s holdings include businesses in aerospace and defense, building products, residential construction, marketing technology, and niche consumer categories such as amusement ride manufacturing and luxury matchmaking [S2]. This eclectic mix suggests the firm prioritizes business quality and founder fit over strict industry mandates.
Portfolio
Aerospace & Defense
Air-Cert and Pacific Air Industries [S2].
Building Products & Construction
Blue Square Manufacturing and Brian’s Cabinets serve the building products sector [S2]. Ace Fence operates in residential construction, while Presidential Pools & Spas focuses on residential and commercial construction [S2].
Consumer & Retail
Craig Frames (CPG/eCommerce), Rylee + Cru (apparel), and Selective Search (luxury services) represent the firm’s consumer holdings [S2].
Marketing & Technology
Ad Advance (MarTech) was previously held but has since exited [S2].
Specialty Manufacturing & Services
Chance Rides manufactures amusement rides, Derby Duck Races promotes events, and MediaCross provides professional services [S2].
Recent activity (last 24 months)
* Ad Advance (MarTech) exit, date not publicly disclosed [S2]
No other transactions within the last 24 months were surfaced in publicly available materials as of May 2026.
How this firm fits a seller
Permanent Equity’s 30-year fund structure positions it as a long-term home for founder-owned businesses seeking patient capital rather than a traditional five-to-seven-year exit timeline [S1]. The firm’s diverse portfolio across manufacturing, construction trades, and niche consumer services suggests openness to businesses with defensible market positions regardless of sector [S2]. Sellers in building products, residential construction, or specialized manufacturing may find alignment with the firm’s existing holdings and operational experience. The Columbia, Missouri headquarters may appeal to business owners in the Midwest or those prioritizing a non-coastal buyer [S1].
Sources
[S1] https://www.permanentequity.com (as of 2026-05-22)
[S2] https://www.permanentequity.com/portfolio (as of 2026-05-22)
Frequently asked questions
Does Permanent Equity buy building products businesses?
Yes, the firm has acquired building products companies including Blue Square Manufacturing and Brian’s Cabinets, per its portfolio page [S2]. The firm also holds construction-adjacent businesses such as Ace Fence and Presidential Pools & Spas [S2].
What companies has Permanent Equity acquired recently?
The firm’s publicly disclosed portfolio includes 13 active holdings as of May 2026, spanning Chance Rides (amusement ride manufacturing), Rylee + Cru (apparel), and Pacific Air Industries (aerospace), among others [S2]. Ad Advance, a MarTech business, was recently exited though the specific date was not disclosed [S2].
Where is Permanent Equity based and how big is the firm?
Permanent Equity is based in Columbia, Missouri, with that city representing its sole office location per public sources [S1]. Fund size and assets under management were not disclosed in publicly available materials as of May 2026.
Is Permanent Equity still actively acquiring?
The firm’s recent exit of Ad Advance indicates ongoing portfolio activity, though no new acquisitions within the last 24 months were identified in public sources as of May 2026 [S2]. The firm’s 30-year fund structure suggests a buy-and-hold orientation rather than rapid portfolio turnover [S1].
This profile is maintained by CT Acquisitions as an independent third-party reference. CT Acquisitions is not affiliated with, endorsed by, or a representative of the firm profiled. All facts sourced from publicly available materials as of the dates cited.