Firm at a glance
Monogram Capital is a platform private equity firm founded in 2014 and headquartered in Beverly Hills, CA, per its own website [S1].
What they buy
Monogram Capital’s portfolio reflects a focus on consumer-facing businesses across multiple categories, per publicly disclosed investments [S2]. The firm has invested in food and beverage brands, beauty and personal care companies, pet-related businesses, consumer healthcare ventures, and service-oriented concepts with physical locations. As of January 2025, the firm reported approximately $1.5 billion of equity capital invested cumulatively [S1]. The portfolio pattern suggests platform investments in branded consumer products and omnichannel retail concepts.
Portfolio
Food & Beverage
Country Archer (platform, March 2016), Kidfresh (platform, April 2017), Ellenos (platform, March 2018), Fourth & Heart (platform, September 2018), and Koia (platform, March 2019) [S2].
Beauty & Personal Care
D.S. & Durga (platform, October 2018), Beach House Group (platform, August 2020), Live Tinted (platform, October 2022), and Lucky Scent [S2].
Pets
Healthy Spot (platform, January 2016), Chewy.com (platform, August 2016), and Mixlab [S2].
Consumer Healthcare
Genexa (platform, February 2021) and Impress [S2].
Services
Dig (platform, January 2015), Grand Fitness, and Foundry (platform, March 2021) [S2].
Recent activity (last 24 months)
* Chewy.com exit (date not publicly disclosed) [S2]
No other recent transactions were surfaced in publicly available materials as of January 2025.
How this firm fits a seller
Monogram Capital appears suited for founder-led consumer brands seeking growth capital, based on the portfolio composition of emerging and mid-market consumer companies [S2]. The firm’s track record includes a notable exit from Chewy.com, which became a publicly traded company, suggesting experience scaling digitally native and omnichannel businesses [S2]. For sellers in the food and beverage, beauty, pet, or consumer healthcare sectors, Monogram’s sector concentration may offer relevant operating expertise. CT Acquisitions maintains dedicated vertical pages for businesses in these categories, and sellers in these spaces may find Monogram’s investment thesis aligned with their growth trajectory.
Sources
[S1] https://monogramcapital.com (as of 2025-01-10)
[S2] https://monogramcapital.com/investments/#article- (as of 2025-01-10)
Frequently asked questions
Does Monogram Capital buy food and beverage businesses?
Yes, approximately one-third of Monogram Capital’s disclosed portfolio consists of food and beverage platform investments [S2]. The firm has acquired brands including Country Archer, Kidfresh, Ellenos, Fourth & Heart, and Koia between 2016 and 2019 [S2].
What companies has Monogram Capital acquired recently?
The most recent disclosed platform investments include Live Tinted in the beauty category (October 2022), Foundry in consumer services (March 2021), and Genexa in consumer healthcare (February 2021) [S2]. The firm also reported an exit from Chewy.com within the last 24 months, though the specific date was not publicly disclosed [S2].
Where is Monogram Capital based and how big is the firm?
Monogram Capital is based in Beverly Hills, CA [S1]. The firm has invested approximately $1.5 billion of equity capital cumulatively since its 2014 founding [S1].
Is Monogram Capital still actively acquiring?
Based on publicly available information, Monogram Capital’s most recent disclosed platform acquisition was Live Tinted in October 2022 [S2]. The firm reported an exit from Chewy.com within the last 24 months, which may indicate active portfolio management and capital recycling [S2].
This profile is maintained by CT Acquisitions as an independent third-party reference. CT Acquisitions is not affiliated with, endorsed by, or a representative of the firm profiled. All facts sourced from publicly available materials as of the dates cited.