Firm at a glance
Cross Equity Partners AG is a platform private equity firm headquartered in Pfäffikon SZ, Switzerland, per its own website [S1].
What they buy
Cross Equity Partners appears to focus on industrial and engineering businesses based in German-speaking Europe, according to its publicly disclosed portfolio [S2]. The firm’s investments span industrial products manufacturers, machinery producers, and engineering services companies. All nine portfolio companies listed on its website are platform investments rather than add-ons, suggesting a strategy centered on acquiring founder-owned businesses as standalone platforms [S2].
Portfolio
Industrial Products
Cross Equity Partners holds three platform investments in this sector: Boes Group (acquired 2018), WDM Deutenberg GmbH (acquired 2018), and RADEMACHER Geräte-Elektronik GmbH (acquired 2014), plus punker GmbH (acquired 2015) [S2].
Engineering
The firm owns two engineering platforms: Swiss Tools Gruppe (acquired 2016) and Schwab Verkehrstechnik AG (acquired 2009) [S2].
Machinery and Industrial Services
Polymetrix AG, a machinery business, was acquired in 2013, while Micro-Macinazione SA, an industrial services company, joined the portfolio in 2012 [S2].
Consumer Products
Spirella SA represents the firm’s consumer products exposure, acquired in 2010 [S2].
Recent activity (last 24 months)
No recent public transactions were surfaced in the research conducted for this profile as of July 2025. The most recent portfolio company acquisitions disclosed on the firm’s website date to 2018 [S2].
How this firm fits a seller
Cross Equity Partners may appeal to owner-operators of small to mid-sized industrial businesses in Switzerland, Germany, and Austria seeking a buyer with regional expertise. The firm’s pattern of platform acquisitions rather than add-ons suggests it pursues founder-led companies as standalone investments rather than rolling them into existing portfolio platforms [S2]. The portfolio’s vintage, with most acquisitions occurring between 2009 and 2018, indicates the firm may be in a hold period for its current fund or between active deployment cycles. Business owners in precision manufacturing, industrial automation, or specialized engineering services may find sector alignment with this buyer’s historical investment pattern.
Sources
[S1] http://crossequity.ch/en/about-cross/ (as of 2025-07-31)
[S2] https://crossequity.ch/en/about-cross/portfolio/ (as of 2025-07-31)
Frequently asked questions
Does Cross Equity Partners AG buy industrial products businesses?
Yes, approximately half of the firm’s disclosed portfolio consists of industrial products companies, per its website [S2]. These include Boes Group, WDM Deutenberg GmbH, punker GmbH, and RADEMACHER Geräte-Elektronik GmbH, all acquired as platform investments between 2014 and 2018 [S2].
What companies has Cross Equity Partners AG acquired recently?
The most recent acquisitions disclosed on the firm’s portfolio page are Boes Group and WDM Deutenberg GmbH, both acquired in 2018 [S2]. Earlier investments include Swiss Tools Gruppe (2016) and punker GmbH (2015) [S2].
Where is Cross Equity Partners AG based and how big is the firm?
The firm is based in Pfäffikon SZ, Switzerland [S1]. Fund size, assets under management, and team size were not publicly disclosed in the materials reviewed for this profile.
Is Cross Equity Partners AG still actively acquiring?
The firm’s acquisition activity cannot be definitively assessed from public sources. No transactions from the past 24 months were identified in this research, and the most recent disclosed portfolio additions date to 2018 [S2], suggesting the firm may be between active investment periods as of mid-2025.
This profile is maintained by CT Acquisitions as an independent third-party reference. CT Acquisitions is not affiliated with, endorsed by, or a representative of the firm profiled. All facts sourced from publicly available materials as of the dates cited.